ESPN released its “Your Ad Here” Self-Esteem Boosters field yesterday. It’s the 10th straight year more than 130 colleges let a tv network schedule one of their games under the guise of “Look at us! We matter!”
Do we sound bitter?
Yeah. We do. Cause this lil exercise in false hype is just that. It’s not about the games, it’s about slapping a corporate sponsor on the games.
Rest assured, no brackets will be busted. And other than a corporate logo on your school’s sports website, few will know this game is different from any other.
That said, App State is again involved. So who we got? Let’s go to the mothership, which is putting on this shindig.
Let’s turn to Google. Jackpot! Five results!
Who’s a “mid” major now? (Uh, scroll down for the details.)
Appalachian State University men’s basketball will play Winthrop at home on Feb. 18 as part of the YOUR AD HERE BracketBusters event. Tipoff is scheduled for 2 p.m.
The Mountaineers (9-11, 5-5 SoCon) are playing in a BracketBuster game for the sixth straight season. Four of ASU’s five previous BracketBuster games have been decided by one or two points.
Winthrop is 9-14 on the season, thus the teams are a combined 18-25.
Evenly matched! Double OT, bay-bee! Brought to you by someone paying ESPN a bunch of money in an attempt to profit off the free labor running the court that day.
MORE TO OUR POINT. Why not allow sponsors for other regular season bball games? Heck, just go the full bowl-ty and have one for every game?
App State versus Milligan, brought to you by Walmart. Or Big Lots. Or, heck, Idol’s Tire. You name ‘em. Anyone with the dough can pay to have App State play whomever they want, and get their logo attached to the date. No tv needed. It’s just a normal game, scheduled by a third party looking to make a buck via advertising. Just like the Self-Esteem Boosters.