Oh, for the love of acronyms

What's in a name?Branding – “Six years after the switch to FCS, the NCAA is funding a rebranding initiative that could lead to a new moniker. NCAA officials are not revealing the cost of the plan, nor do they want to end the suspense by releasing a recently completed consultant’s report. A group of NCAA staff, college presidents, conference commissioners, coaches and athletic directors is working on details for a brand rollout in 2013, to coincide with the FCS increasing its playoff bracket from 20 to 24 teams.”

9 comments to Oh, for the love of acronyms